Structural SEO is an SEO agency founded by an ex Head of eCommerce that helps B2B, eCommerce and service businesses increase their organic revenue with organic search and AI traffic that converts.https://structuralseo.com/en-auhttps://structuralseo.com/shopify-homepage-seo/https://structuralseo.com/shopify-homepage-seo/Shopify homepage SEO aligns your homepage keyword, content, internal links and technical setup so Google understands what your store sells and which pages matter most.Wed, 25 Feb 2026 00:00:00 GMTGuidehttps://structuralseo.com/shopify-collections-seo/https://structuralseo.com/shopify-collections-seo/Shopify collection SEO decides which collection pages should rank, which need improvement and when to build new ones, giving Google one clear, strong page for each buying intent.Thu, 29 Jan 2026 00:00:00 GMTGuidehttps://structuralseo.com/shopify-seo/https://structuralseo.com/shopify-seo/When done correctly, Shopify SEO grows revenue by sending high-intent traffic to collections and products that are easy to find, easy to trust, and easy to buy from.Fri, 02 Jan 2026 00:00:00 GMTGuidehttps://structuralseo.com/ecommerce-seo-recovery-case-study/https://structuralseo.com/ecommerce-seo-recovery-case-study/How fixing self-inflicted technical and UX issues reversed a 2-year, 32% annual revenue decline for an ecommerce store in 1 month and improved organic visibility by 42%.Wed, 12 Apr 2023 00:00:00 GMTCase Studyhttps://structuralseo.com/seo-copywriting-on-page-optimisation-case-study/https://structuralseo.com/seo-copywriting-on-page-optimisation-case-study/How SEO copywriting and on-page optimisation generated 14 sales worth $31,462 and increased organic sessions by 92.3% year over year in 4 months for a B2B business’s New Zealand website.Tue, 11 Apr 2023 00:00:00 GMTCase Studyhttps://structuralseo.com/b2b-content-audit-seo-case-study/https://structuralseo.com/b2b-content-audit-seo-case-study/How an SEO content audit that removed 45% of a B2B manufacturer’s pages increased quotes by $1,148,811 and drove an additional 3,169 organic sessions a month within 3 months.Mon, 10 Apr 2023 00:00:00 GMTCase Studyhttps://structuralseo.com/ecommerce-conversion-rate-optimisation-case-study/https://structuralseo.com/ecommerce-conversion-rate-optimisation-case-study/How conversion rate optimisation, without additional ad spend, lifted an Australian homewares brand’s ecommerce conversion rate by 33.9% and revenue by 75% year over year in 3 months.Mon, 10 Apr 2023 00:00:00 GMTCase Studyhttps://structuralseo.com/b2b-ecommerce-seo-case-study/https://structuralseo.com/b2b-ecommerce-seo-case-study/How we increased revenue from $2,322,984 to $4,057,505 in 12 months for an established Australian B2B manufacturer, generating 717 leads, 511 sales and a 20x ROI.Sat, 03 Sep 2022 00:00:00 GMTCase Study