Structural SEO

Shopify & eCommerce SEO Blog

Practical guides and case studies on Shopify and eCommerce SEO, from site structure and collection pages to the technical fixes that grow organic revenue.

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Latest case studies

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  • Google Search Console 16-month performance chart showing clicks and impressions declining through 2022 and climbing from early 2023

    Case Study

    Ecommerce SEO Recovery Case Study

    How fixing self-inflicted technical and UX issues reversed a 2-year, 32% annual revenue decline for an ecommerce store in 1 month and improved organic visibility by 42%.

    · 4 min read

  • Google Analytics chart comparing organic sessions with the same period in the previous year, showing a 92.3% increase

    Case Study

    SEO Copywriting & On Page Optimisation Case Study

    How SEO copywriting and on-page optimisation generated 14 sales worth $31,462 and increased organic sessions by 92.3% year over year in 4 months for a B2B business’s New Zealand website.

    · 2 min read

  • Google Analytics google / organic report for 5 Jan – 5 Apr 2023 versus the previous 3 months: users up 39.29%, new users up 39.01% and sessions up 34.61%

    Case Study

    B2B Content Audit SEO Case Study

    How an SEO content audit that removed 45% of a B2B manufacturer’s pages increased quotes by $1,148,811 and drove an additional 3,169 organic sessions a month within 3 months.

    · 3 min read

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