Increase Organic & AI Revenue without Paying for Every Click
Revenue-focused Shopify SEO that increases profits and reduces CAC and your dependency on paid advertising.
Shopify brands we've helped grow
We added $88,000/month in organic search revenue for this US fashion brand in 12 months. From December 2024 to December 2025 we achieved:
We added $53,000/month in organic search revenue for this AU clothing brand in 12 months. From March 2024 to March 2025 we achieved:
We unlocked $20,000/month in organic search revenue for this US fitness equipment brand after 12 months. From December 2024 to December 2025 we achieved:
Is your current agency:
If so, I’m sorry. You can definitely do better.
As a boutique agency we tailor our strategy to your needs. However, we have yet to find a store that doesn’t benefit from our revenue first process.
We fix what’s holding back your store from getting more revenue from organic search and ignore the rest.
We research all the different ways your customers search for your products.
We determine what pages are required to target ALL the search demand available and map keyword clusters to collection and product pages.
We organize the pages in a way people & Google can understand. This is the foundation we build your website on.
We optimize existing collection and product pages first to increase revenue in the first 30 to 90 days.
We build and optimize the pages we’re missing to capture all the opportunity discovered and dominate the market.
We boost all the work we’ve done to hit those top positions with authority backlinks from real websites.
We double down on what works. New data tells us if we need more content, backlinks and/or tweaks to our previous efforts.
Every month you’ll know what we’ve done, what we’re planning to do next month and how our efforts are growing your store.
Our commercial keyword research services help you discover how your customers search for your products to drive your SEO strategy and create the best website structure.
Our SEO website structure services help you build the best website possible, where each page plays a role and an SEO win on one page translates into a boost for all of them.
Our collection page optimization services increase your revenue from the most profitable pages on your website you’re most likely ignoring or not paying enough attention to.
Our product page optimization services get the most out of the most bottom of funnel pages on your website with ready to buy customers from organic search.
Our technical SEO services cut loose the anchors that have been holding your ecommerce SEO performance back.
Dramatically increase traffic and rank higher by auditing, removing and re-optimising your existing content with our on-page SEO services.
Build the authority required to boost the work done on your website and get outsized returns.
Acquire more customers, elevate your brand and grow your business by creating high quality content.
Diagnose why your website is tanking and recover it as quick as possible with a full ecommerce SEO audit for your Shopify store.
Our Shopify migration service helps you migrate your Shopify store or migrate to Shopify from another CMS without losing traffic, sales and revenue.
In most cases we recommend working together with your own in house developer for more cost effective results, but our team can also provide Shopify development services if necessary.
If you have specific questions about the Shopify SEO services you’ve hired or the ranking state of your Shopify store on Google, our consulting can quickly give you the answers you need.
The Best Shopify SEO Company Around
Custom SEO strategies aligned with your business goals.
Ongoing communication directly with your SEO consultant.
Your website should be your biggest digital asset. We build it like a tank and future proof its digital performance.
Leave whenever you want, no questions asked.
Shopify SEO is the optimization of a Shopify store’s website structure, pages, content, rendering and code to increase organic and AI-driven search visibility and generate revenue without paid ads.
Shopify SEO costs between $2,000–$15,000 USD/month, priced as a monthly retainer or fixed-scope project, with cost determined by a mix of budget, store size, competition, and growth goals.
Our Shopify SEO service includes site architecture optimization, collection and product page optimization, technical SEO, internal linking, link building, content optimization and performance tracking.
Early visibility improvements usually appear within 30 to 60 days. High authority stores can experience revenue impacts within 30 days. Lower authority stores experience meaningful revenue impact compounding over 4–12 months.
No. Shopify SEO is an ongoing service because rankings, competitors, inventory, and algorithms continuously change. One time projects can address specific issues, when budget constraints exist, but they will experience lower ROI when compared to a comprehensive ongoing service.
Shopify SEO delivers higher organic visibility, increased high-intent non branded traffic, and revenue growth without increasing ad spend. A consequence of this is CAC reduction, improved MER and increased ROI.
Success is measured by increase in organic revenue, non-brand traffic growth, ranking coverage, improved visibility and conversion contribution from organic and AI traffic.
Yes. Shopify SEO increases revenue from earned channels, reducing dependence on paid advertising and improving blended CAC.
Optimised pages include collection pages, product pages, search-driven landing pages, homepage and blog pages.
Yes. Shopify SEO includes crawlability control, index control, canonicalisation, site speed improvement recommendations, and structured data recommendations where applicable.
Yes. Content is created or optimised only when it supports commercial search demand and revenue-generating pages.
Link acquisition may be included depending on your budget and business goals. For higher ROI, performance is primarily driven by on-site structure, relevance, page optimization, page creation and internal linking. Links are used to boost the work done by that foundational work.
Shopify SEO is an SEO service built specifically for Shopify, accounting for its URL structure, templates, apps, and ecommerce constraints. Shopify SEO focuses on revenue generating activities such as collection page ranking, product page ranking, product coverage, indexing control, crawling control, and fixing Shopify specific technical platform constraints. General SEO focuses on improving visibility and organic traffic for the sake of it.
The methodology is revenue-first SEO, aligning site structure and pages with how customers search and buy the products you sell. To do that we fix technical seo issues, do commercial keyword research & clustering, improve your site architecture, optimize existing pages, create new pages that will increase revenue, build backlinks, monitor improvements, re-optimize and report progress.
This service is designed exclusively for Shopify stores, but as an agency we also work with other ecommerce platforms such as WooCommerce, BigCommerce and custom CMSs we’ve encountered in niche B2B industries.
Best results are achieved by established ecommerce brands with multi channel marketing that sell products with clear search demand, and multiple customer pain points or use cases. We’ve achieved outstanding results in industries such as: fashion, fitness, skincare, supplements, manufacturers, B2B, lifestyle, homewares, equipment, etc.
Ernesto, the founder of Structural SEO, oversees all the work performed by SEO specialists experienced in Shopify site architecture, ecommerce search behaviour, and revenue generation.
Yes. The service is structured to improve visibility across traditional search, AI Overviews, and AI-driven product discovery systems as our normal SEO efforts cover 80% of what is required for AI visibility. However, more experimental specific AEO or GEO strategies can be included to the service for an extra fee.
Shopify SEO is most effective for stores with validated products and existing sales over 1,000,000 USD/year, rather than pre-launch or early stage businesses. However we’ve also had great success with ambitious smaller businesses that want to invest in SEO from the beginning.
Yes. Shopify SEO scales by expanding indexable collections, search-driven landing pages, building external authority and topical authority. It also scales when the store expands overseas or buys multiple domains to dominate page one with their product range.
Shopify SEO requires access to the Shopify admin backend, google analytics access, google search console access and access to revenue goals, priority categories and product range profitability estimations.
Yes, Shopify SEO increases business valuation by increasing revenue, profitability, brand awareness, brand visibility and reducing reliance on paid traffic, which in our experience are the biggest drivers for increasing the valuation of an ecommerce business.
Yes. Shopify SEO supports international growth through country specific TLDs, hreflang implementation, market-specific collections and localisation. At Structural SEO we’ve helped many clients expand their business internationally.
Structural SEO is a specialist Shopify SEO company, not a general digital marketing agency offering SEO as a secondary service.
Yes. Technical SEO is a core component of Shopify SEO services, including crawlability, index control, canonical management, and performance optimisation.
Structural SEO’s Shopify SEO approach aligns your store’s site structure, page relevance, backlinks and internal linking with what Google ranking systems perceive as the best website and pages to rank for your given keywords and topics.
Yes. SEO for ecommerce is a digital marketing service focused on capturing high-intent customers from organic and AI-driven search that plays a role within your overall digital marketing strategy. When done right succeeds on its own and improves performance of all other digital marketing channels.
Yes. Shopify SEO complements paid ads, email marketing, and other digital marketing services by capturing demand that already exists on Google.
Yes, Shopify SEO is a standalone digital service that generates traffic and revenue without ongoing ad spend. If you’ve hired a Google Ads agency or a PPC agency they are not providing SEO services for your website unless you’ve explicitly hired an SEO package from them that would be billed separately from your paid digital marketing efforts.
Design changes are recommended only when required to improve relevancy to a topic, satisfy users better, crawlability, usability, or conversion performance, not for visual redesign alone.
Yes, Shopify SEO integrates alongside digital agencies, internal marketing teams, and external designers without overlap or conflict.
No, Shopify SEO reduces reliance on paid marketing but does not replace performance marketing or brand acquisition channels.
Yes, Shopify SEO improves product data clarity, page relevance, and indexation, supporting visibility across all Google’s organic product surfaces, including Google Shopping.
Only when necessary. Shopify SEO works within existing design systems unless structural limitations prevent search performance.
The agency works with Shopify businesses from around $1M in annual revenue through to eight-figure brands.
Shopify SEO scales from core category optimisation to large-scale site architecture and international market targeting as the product range grows and the business expands overseas.
Yes. The service supports low and mid-seven-figure and Shopify Plus brands focused on scaling organic revenue, reducing CAC, increasing MER and reducing paid channel reliance.
Yes, Structural SEO has had great success with up to 27x ROI with multi-domain and multi-market Shopify setups targeting different countries or regions.
Yes. Our Shopify SEO approach is designed to scale across hundreds or thousands of products using structured collections and internal linking. We’ve had great success like 30% increase in revenue in 6 months with stores that have over 100,000 SKUs.
Shopify SEO is most effective with consistent investment over several months, allowing rankings and revenue to compound. A strong budget for mid range stores is $5,000 USD/month, but should be higher for competitive niches or ambitious business goals.
Yes. We’ve helped many Shopify Plus brands expand internationally with ROI over 15x.