Structural SEO

Privacy Policy

Last updated

Effective date: 10 September 2026

Who we are

Structural SEO (ABN 59 345 408 903) (“Structural SEO”, “we”, “us” or “our”) is an SEO agency based at 6/21 Greycliffe St, Queenscliff NSW 2096, Australia. We operate the website https://structuralseo.com (the “Website”).

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit the Website, contact us, book a call or work with us. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If you are located in the European Economic Area (EEA), the United Kingdom or a US state with a consumer privacy law, you may have additional rights, which are described under “Your rights and choices” below.

By using the Website, you acknowledge that we collect and use information as described in this Privacy Policy. Please also read our Terms of Service.

Information we collect

Information you give us

When you use our contact form, book a call, email us or phone us, we may collect:

  • your first and last name
  • your email address and phone number
  • your website address, the age of your business, your estimated monthly SEO budget and whether you have hired SEO services before
  • the contents of your message and any other information you choose to share with us
  • booking details you enter when scheduling a call through Calendly

If you become a client, we also collect the business, contact and billing information needed to deliver our services and manage our relationship with you.

Information collected automatically

When you browse the Website, we and our service providers automatically collect information about your device and how you use the Website (“Usage Data”), such as:

  • your IP address and approximate location (such as country and city)
  • your device type, operating system, browser type and browser version
  • the website, advertisement or search that referred you to us
  • the pages you visit, the time and date of your visit and the time spent on each page
  • clicks, scrolling, mouse movements and other interactions with our pages
  • cookie identifiers, advertising identifiers and other unique device identifiers

Cookies and similar technologies

Cookies are small files stored on your device. We and our partners also use similar technologies, such as pixels, tags, scripts, local storage and session-recording tools. We use the following types:

  • Strictly necessary: to keep the Website secure and protect our contact form from spam and abuse (Cloudflare and Cloudflare Turnstile).
  • Analytics and performance: to understand how visitors find and use the Website so we can improve it (Google Analytics, Microsoft Clarity and Cloudflare Web Analytics).
  • Advertising and remarketing: to show you relevant advertising on other websites, apps and platforms and to measure its effectiveness (such as Google Ads, Microsoft Advertising, Meta and LinkedIn).
  • Embedded content: videos and booking tools from YouTube (in privacy-enhanced mode) and Calendly, which may set their own cookies when you interact with them.

We may add, change or remove tools over time, and this Privacy Policy describes the categories of tools we use.

Analytics, session recording and advertising

Google Analytics

We use Google Analytics to measure how visitors use the Website. Google Analytics uses cookies to collect Usage Data, which Google processes on our behalf. You can learn how Google uses this information at How Google uses information from sites that use its services, and you can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with the Website through behavioural metrics, heatmaps and session replay, so we can improve and market our services. Website usage data is captured using first-party and third-party cookies and other tracking technologies to determine the popularity of our services and online activity. We also use this information for site optimisation, fraud and security purposes, and advertising. We configure Clarity to mask the information you type into form fields. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Advertising and remarketing

We and our advertising partners, including Google, Microsoft, Meta and LinkedIn, may use cookies and pixels to show you ads for Structural SEO on other websites, apps and platforms after you visit the Website (“remarketing”), to build audiences of people with similar interests and to measure how our ads perform. If you give us your email address, we may upload an encrypted (hashed) version of it to an advertising platform to show you, or exclude you from, our ads.

You can control personalised advertising through:

You can also block or delete cookies in your browser settings. If you do, some parts of the Website, such as the contact form’s spam check, may not work properly.

How we use personal information

We use personal information to:

  • respond to your enquiries, prepare proposals and provide our services
  • schedule and hold calls and meetings
  • send you information about your enquiry or our services
  • send you marketing emails where you have agreed or where the Spam Act 2003 (Cth) otherwise allows it (you can unsubscribe at any time)
  • measure, analyse and improve the Website, our content and our marketing
  • advertise our services and measure the effectiveness of our advertising
  • protect the Website against spam, fraud, security threats and misuse
  • comply with our legal obligations and keep business records

If you are in the EEA or the UK, we rely on the following legal bases: your consent (for analytics and advertising cookies where consent is required), our legitimate interests (for example, responding to business enquiries and keeping the Website secure), the performance of a contract with you, and compliance with our legal obligations.

Who we share personal information with

We do not sell your personal information for money. We share personal information with trusted service providers that help us run our business, who may only use it to provide their services to us, including:

  • Cloudflare: website hosting, content delivery, security, spam protection and web analytics
  • Resend: delivering contact form submissions to our inbox
  • Google: analytics and advertising
  • Microsoft: Clarity analytics and advertising
  • Meta and LinkedIn: advertising and audience measurement
  • Calendly: call scheduling
  • YouTube: embedded videos
  • our email, file storage, accounting and project management providers
  • contractors and professional advisers who work with us, under obligations of confidentiality

We may also disclose personal information where required or authorised by law, to protect our rights, property or safety or those of others, or in connection with a sale or restructure of our business.

Under some US state laws, allowing advertising partners to collect information for cross-context behavioural advertising may be considered “selling” or “sharing” personal information. You can opt out using the advertising controls above or by contacting us.

Overseas disclosure

Many of our service providers, including Google, Microsoft, Meta, LinkedIn, Cloudflare, Resend and Calendly, store or process information outside Australia, mainly in the United States and in other countries where they operate. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it consistently with the Australian Privacy Principles.

How long we keep information

We keep personal information for as long as we need it for the purposes described in this Privacy Policy, including to meet legal, tax and accounting requirements (usually up to seven years for client records). Analytics and advertising data is kept according to the retention settings of each tool, for example up to 14 months in Google Analytics. When we no longer need information, we delete or de-identify it.

Security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. The Website is served over encrypted HTTPS connections, and we limit access to personal information to people who need it. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your rights and choices

Access and correction. You can ask to access the personal information we hold about you or ask us to correct it. We will respond within 30 days. We may need to verify your identity first, and in limited cases the law allows us to refuse access, in which case we will explain why.

Marketing. You can unsubscribe from marketing emails at any time using the link in the email or by contacting us.

Cookies and advertising. You can manage cookies in your browser and use the opt-out tools listed above.

EEA and UK residents may also ask us to erase, restrict or transfer their personal information, object to our processing, and withdraw consent at any time (without affecting processing that took place before withdrawal).

Residents of US states with consumer privacy laws may have the right to know what personal information we collect, to access, correct or delete it, and to opt out of the sale or sharing of personal information and of targeted advertising. We will not discriminate against you for exercising these rights.

To make a request, contact us using the details below.

Complaints

If you have a complaint about how we have handled your personal information, please contact us first so we can try to resolve it. If you are not satisfied with our response within 30 days, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992. If you are in the EEA or the UK, you can also complain to your local data protection authority.

Children’s privacy

The Website and our services are intended for businesses and are not directed at anyone under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

The Website contains links to, and embedded content from, third-party websites and services. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time by publishing a new version on this page. The updated policy takes effect from the effective date shown at the top of the page.

Contact us

If you have any questions about this Privacy Policy or want to exercise your rights, please contact us:

  • By email: admin@structuralseo.com
  • By phone: 0411 853 862
  • By post: Structural SEO, 6/21 Greycliffe St, Queenscliff NSW 2096, Australia