Structural SEO

Search Engine Optimisation Case Studies

Discover the strategies we used and the results we got from a range of SEO projects including eCommerce, D2C and B2B businesses.

  • Google Search Console 16-month performance chart showing clicks and impressions declining through 2022 and climbing from early 2023

    Case Study

    Ecommerce SEO Recovery Case Study

    How fixing self-inflicted technical and UX issues reversed a 2-year, 32% annual revenue decline for an ecommerce store in 1 month and improved organic visibility by 42%.

    · 4 min read

  • Google Analytics chart comparing organic sessions with the same period in the previous year, showing a 92.3% increase

    Case Study

    SEO Copywriting & On Page Optimisation Case Study

    How SEO copywriting and on-page optimisation generated 14 sales worth $31,462 and increased organic sessions by 92.3% year over year in 4 months for a B2B business’s New Zealand website.

    · 2 min read

  • Google Analytics google / organic report for 5 Jan – 5 Apr 2023 versus the previous 3 months: users up 39.29%, new users up 39.01% and sessions up 34.61%

    Case Study

    B2B Content Audit SEO Case Study

    How an SEO content audit that removed 45% of a B2B manufacturer’s pages increased quotes by $1,148,811 and drove an additional 3,169 organic sessions a month within 3 months.

    · 3 min read

  • Results table for 15 Dec – 15 Mar: revenue up 75%, transactions up 60.6%, revenue per user up 46.8% and ecommerce conversion rate up 33.9% versus the previous year

    Case Study

    Ecommerce Conversion Rate Optimisation Case Study

    How conversion rate optimisation, without additional ad spend, lifted an Australian homewares brand’s ecommerce conversion rate by 33.9% and revenue by 75% year over year in 3 months.

    · 6 min read

Case study videos

  • Clothing Brand SEO Masterclass: Exact System How I Generated 1.2M of Additional Organic Revenue

    If you’re running a 7–8 figure clothing brand, you don’t own your traffic while it depends on paid ads. This masterclass walks through the exact SEO system used to generate 1.2M of additional organic revenue.

  • Outrank Big Fashion Brands in 45 Days (Even If They Have 10x More Products Than You)

    How a 7-figure fashion brand can rank collection pages for big category-defining terms like summer dresses, cotton pants and linen shirts against much larger competitors with hundreds of products.

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